The brand KAVERI began in 2011, for a very personal reason. I had trouble getting dressed. In my mind I was seeing these beautiful, edgy, unique linen clothes that would drape and flow and I could not find them anywhere, and definitely not in my size or budget.
So I simply started making clothes for myself and for my friends, with 3 tailors in the backyard of my parents’ home in Chennai, making 30 garments a month.
I've always looked at clothing through the lens of confidence and empowerment. I have focused that lens on understanding what women need and to be able to provide for that in the way we know how - to make honest clothing that allows you to be natural & yourself! To be comfortable, joyful & confident in styles & silhouettes that embrace and enhance different body types.
One day - ten years ago - when a friend suggested I show my work at an exhibition in Mumbai – I mustered up my courage and put together a collection of 300 garments for the show. We sold 270 of those 300 and since then there has been no looking back!
Today we are a team of 70, with our in-house design, printing, embroidery & production facilities and our own flagship store in Chennai. We are stocked in India’s finest multi-designer boutiques. The brand has an international presence with stores in France, Spain, Portugal, Reunion, Turkey, Sri Lanka, Kuwait, Qatar and Lebanon
We are India’s only all-linen clothing brand, using only the purest linen fabrics. We are inspired by the natural beauty, texture, drape and history of the glorious fabric.
We believe that good design is a result of paying attention to what women want and need.
We believe in slow fashion; we love everything that is handmade.
It is all about trans-seasonal, easy-to-wear clothing. It's about pieces you want to touch, and pieces you want to wear every day.
Contemporary designs flow and drape over the body in interesting and flattering silhouettes that change the way you think and feel about yourself, resulting in a look that is both powerful and whimsical and always effortlessly stylish.
Our Tagline - EVERYDAY BEAUTIFUL - says it all - everyone, everywhere, every day IS BEAUTIFUL!