We are committed to operating a responsible business. To make luxurious products that respects & values our planet - beautiful and sustainable. No compromises.
At Kaveri, we aim to reduce our impact on the planet by ensuring that none of the resources we use is wasted. With linen, a little goes a long way. The fabric is so strong and durable that it can be reused and recycled multiple times. Our Love Earth initiative, THIS x THAT, encourages customers to bring back their old Kaveri garments in exchange for a voucher of Rs 1000. We reuse the linen from these garments to make accessories, bags and our little giveaways.
In addition to this, we are also happy to upgrade, alter or repair any of our old garments at no extra cost that our customers bring to us. We offer to print over plain garments to give them a refreshed look, or fix overdyed garments in creative ways. It warms us to see our customers so attached and happy with our creations.
“Social sustainability is about identifying and managing business impacts, both positive and negative, on people. The quality of a company’s relationships and engagement with its stakeholders is critical. Directly or indirectly, companies aﬀect what happens to employees, workers in the value chain, customers and local communities, and it is important to manage impacts proactively.”
– UN Global Compact
Being sustainable isn’t only about the materials we use. It also involves maintaining the general welfare of our entire team. Social sustainability is all about identifying and managing our impact on people. This involves maintaining quality relationships with all members involved in our production processes.
As a brand, we make an eﬀort to be transparent about our methods of production through all stages in our supply chain. We ensure that all of our workers, tailors, designers and other team members are provided with a healthy and safe working environment. We believe that all members of the KAVERI family should be acknowledged for their work, treated with respect and paid fairly.
We only work with NATURAL fabrics. Linen, Cotton & Silk.
It’s all about coming together to make a difference. We only work with companies and individuals who have the same sense of responsibility, belief system, ethics and commitment to taking care of our planet and towards humanity.
During the processing of our fabrics, the chemicals used in the dyeing and processing of the fabrics confirm to REACH standards.
REACH is a regulation of the European Union, adopted to improve the protection of human health and the environment from the risks that can be posed by chemicals.
At the mill we work with, the industrial wastewater is treated in effluent treatment plants to purify the water for its reuse and to ensure the water is safe to be released into the environment.
At Kaveri, we only work with linen which is one of the most eco-friendly fabrics you can find.
Linen comes from the flax plant which is highly resilient and can grow naturally and requires less water and fewer pesticides than cotton. It is gentle on the land and is easy to incorporate into modern crop rotation cycles, preventing soil depletion.
Linen is strong, naturally moth resistant, and made from flax plant fibres, so when untreated (i.e. not dyed) it is fully biodegradable. Its natural colours include ivory, ecru, tan and grey.
The industrial processes of spinning and weaving have very little to no impact on the environment as it uses five to twenty times less water and energy than the production of cotton or other synthetic fabrics.
Flax linen is a natural fibre and is biodegradable and can be recycled. The whole flax plant can be used in the process, leaving no waste. A by product of the flax plant is linseed oil which has several uses including varnishing and oil painting. The United Nations Food and Agricultural Organisation states that the flax plant uses 13 times less pesticides than potatoes, but is only 1% of the world’s apparel fibre consumption
SLOW vs. FAST FASHION
Our customers often tell us that our garments “never get old!”
Linen is a material that is stronger when wet and becomes softer and more pliable the more it is used and washed. It just gets better and better!
The yarns of the linen fabric are strong and absorb colours beautifully without fading over time. We have strict quality control of the garment construction procedures so that they do not come apart at the seams. Some of the seams, that bear the most pressure, are reinforced with four lines of stitching.
We feel that it is most important that garment that you wear allows you to move, dance, jump, sit or stretch in any way that you like, while keeping you comfortable.
The growth of fast fashion and consumer culture has led to some alarming facts and figures, with 80 to 100 billion garments manufactured each year. As the fast fashion model depends on churning out new collections every few weeks, the greenhouse gas emissions caused by the production of these garments amount up to 1.2 billion tonnes a year. That’s more than the emissions caused by flights and maritime shipping combined.
Clothes that are mass produced and sold for low prices are often cheaply made, and can only be worn a few times before they are replaced. About 85% of textiles end up in landfills each year, after making their way through second hand markets in India, Pakistan and Russia. Unfortunately, only 1% of textiles get recycled as clothes are often made from mixed fibres which makes the process more difficult.
With all this in mind, we at Kaveri, encourage all our customers to consume consciously. The fashion industry as a whole has had a negative impact on the environment, and we must do our best as brands and consumers to help protect our planet by producing sustainably and buying only what we truly love.